Lil’ Drug Store Products Becomes the Primary Distributor of Procter & Gamble’s Top Personal Healthcare Products to the Convenience Channel
CEDAR RAPIDS, Iowa – Lil’ Drug Store Products (LDSP) is excited to announce its new role as the primary distributor of Procter & Gamble's (P&G) most popular personal healthcare products in the convenience channel. This new partnership builds on LDSP's growth initiatives with Rolaids, a P&G brand, to the convenience market.
"We are thrilled to expand our partnership with P&G for the distribution of its leading healthcare brands to the convenience channel," says Hayley Fry, Senior Director of Marketing at LDSP. "This strategic move will significantly increase the accessibility of P&G’s top SKUs, which are well-positioned for success in this channel."
Beginning September 3, 2024, this partnership will enable LDSP to provide enhanced collaboration with and support for its retail partners through its sales, broker, and category management teams, focusing on driving category growth and delivering effective healthcare solutions to the communities they serve.
"By optimizing the distribution of these brands, P&G will be able to effectively reach more consumers in their everyday environments,” adds Fry. “We are eager to leverage our expertise to boost distribution and revenue, and we are honored to be chosen as P&G’s strategic partner for growth in the convenience channel.”