Our Heritage

Founded as the XL-800 Distributing Company in Pella, Iowa, repackaging and selling four products in the Midwest

Became Lil' Drug Store Products when purchased by Dennis & Donna Oldorf

Introduced gravity display for drug pouches, a first in the industry and the beginning of Lil’ Drug Store Products giving customers unique options to maximize their sales

Lil’ Auto Store is introduced, making automotive parts and accessories available in convenience stores

Lil’ Necessities launches to meet the personal care and general merchandise needs of on-the-go travelers around the country

Take 2 displays debut with single-dose drug pouches repackaged in cartons that will chart the future of how Lil’ Drug Store merchandises its OTC products.

Acquired Replens Long Lasting Moisturizer, offering an estrogen-free solution to Hormone Replacement Therapy.

Began to market Legatrin PM, a nighttime pain reliever and sleep aid found in food, drug, and discount stores nationwide.

First marketed Wartner and revolutionized the wart removal category by introducing cryotherapy to the U.S., quickly becoming the #1 selling wart remover in the country.

RepHresh Gel is first marketed by Lil’ Drug Store Products, revolutionizing the feminine care category in the U.S.

Introduced groundbreaking Health and Beauty Care (HBC) Category Management program for wholesalers and retailers that includes individualized sales analyses and product and pricing recommendations.

Company purchased by Chris & Suzy DeWolf

Earned two International Organization for Standardization (ISO) Certifications in medical devices and quality management systems.

Completed the sale of Wartner to Prestige Brands

International expansion into 30 countries

Obtained exclusivity on Carmex lip balm to the convenience industry

RepHresh Clean Balance feminine freshness kit is introduced, offering women a healthier cleansing alternative

Acquisition of Wellgate Products, a line of orthopedic braces and supports made specifically for women

Worked with the FDA to develop and launch RepHresh Pro-B, a probiotic feminine supplement that balances yeast and bacteria to maintain feminine health

Partnered with Ricola cough drops to serve as the brand's exclusive supplier in the convenience channel

Secured partnership with Spectrum Brands to be the exclusive supplier of Rayovac batteries and flashlights to the convenience industry

Top antacids brand, Rolaids, joined forces with Lil' Drug Store Products for exclusive distribution to c-stores

Acquired Pre-Seed, a unique, fertility-friendly lubricant targeted toward couples trying to conceive

Refocused on Convenience business with sale of all consumer brands to Church & Dwight

Launched the Lil' Drug Store Value Line, a complete offering of private label health and personal care items designed exclusively for convenience stores

Partnered with Alcon to be the exclusive supplier of top eye care brands Opti-Free Pure Moist and Systane Ultra in the convenience channel

Entered the healthy snack category with the addition of Harvest Snaps to the lineup of products available exclusively to convenience from Lil’ Drug Store Products

Partnered with Popchips to become the exclusive supplier of the brand in the convenience channel

Added Sensible Foods to the portfolio of healthy snack options distributed to the convenience channel exclusively from Lil’ Drug Store Products

Acquired NoDoz®, the most recognized brand in the alertness aid category

Partnered with Associated Distributors to bring reliable direct store service and premium quality Wavelength brand cellular accessories and Images brand sunglasses to convenience stores

Acquired Convenience Valet, the leading provider of health and beauty care products to the travel & hospitality channel

Entered partnership with LifeStyles® and became the exclusive distributor of their brands' condoms, personal lubricants, devices, and other related products to the convenience channel

Partnered with Olly® to bring their nutrient-rich gummies and supplements to the convenience industry, supporting customers' health goals on the go

Lil’ Drug Store Products, Inc. named Top Workplace of 2023 by the Des Moines Register

Partnered with Cheers®, the #1 alcohol-related health and wellness brand, to introduce their products to the convenience, travel, and hospitality channels

Expanded our LDSP warehouse facilities to increase storage capacity and improve service, reinforcing our commitment to efficient distribution and customer satisfaction

Partnered with Cadence OTC® to exclusively distribute Morning After Pill™ in the convenience channel, providing high-quality emergency contraceptives to over 180,000 locations and addressing the needs of 8,000 contraceptive deserts

Celebrated 50 years of excellence in serving the convenience industry. Over the past five decades, we have built strong partnerships and brought quality products to our customers

Recognized by Deloitte Private and The Wall Street Journal as a 2024 US Best Managed Company, an honor given to private business that excel in meeting the needs of its customers, communities, and employees

Lil’ Drug Store Products becomes the primary distributor of Procter & Gamble’s (P&G) top personal healthcare products to the convenience channel

Lil’ Drug Store Products, Inc. is recognized as a 2024 Top Workplace for the second year in a row!